In introductory economics we learned that when luxury goods began to struggle, that's when the economy experienced a true down-turn. Not that Starbucks is considered a 'luxury' good by all in our world today, though I'd imagine that this is one area of household budgets being slashed in the past months (I know it has in mine). It's certainly not a necessity and as we've seen with the downward spiral of the stock market, Starbucks has been affected and has closed stores nationwide. Part of this is due to over-saturation of the market (personal opinion), thus the introduction of many more products (food and the like). I read an article months back that observed a key missing ingredient when walking into a Starbucks store: the smell of... Coffee. That tells you something. :)
At any rate, the recession we've found ourselves in also provides us with some positives (inclusive of making smarter choices with our resources) and of them, the Starbucks Value Meal. Might be worth checking out. It's actually in the range of what I spend at Cosi on the first floor of our building. At last, Starbucks offers a value.
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